The term 'succeed at pitching' refers to the act of successfully selling a product or service. It involves convincing potential customers of the value of the product or service and persuading them to make a purchase. The crossword solution for this term is 'SELL, ' which is a four-letter word. Selling is an important part of any business, as it is the primary way to generate revenue. To be successful at selling, one must have excellent communication skills and be able to effectively market the product or service.