A store come-on is a promotional tactic used by retailers to attract customers and increase sales. The term 'SALE' is a four letter word used to describe a discounted price on an item or items. 'BIGSALE' is a seven letter word that is used to describe a large SALE with a significant discount. Lastly, 'LOSSLEADER' is a ten letter word that is used to describe an item that is sold at a loss in order to draw customers into the store.