Stigmatise is a term used to describe the act of negatively labeling someone or something. The crossword solutions for this term are BRAND, DEFAME, SHAME, and VILIFY. Branding is the process of creating a recognizable identity for a product or service. Defaming is the act of damaging someone's reputation by making false or malicious statements. Shaming is the act of publicly humiliating someone for their behavior or beliefs. Vilifying is the act of attacking someone's character or reputation with malicious intent. All of these terms are related to stigmatising someone or something.