The term SPOT ON TV is composed of two crossword solutions: PROMO (5 letters) and PIXEL (5 letters). PROMO is an abbreviation for promotional advertisement, which is a type of marketing used to increase awareness of a product or service. PIXEL is an abbreviation for picture element, which is the smallest unit of a digital image. Together, these two terms refer to a type of television advertisement that uses digital images to promote a product or service.