Split Follower is a term used in the field of social media marketing. It refers to a strategy where a company or individual divides their followers into two or more groups and sends different messages to each group. This allows them to tailor their messages to the specific interests of each group, increasing engagement and improving the effectiveness of their campaigns. The term 'Split Follower' comes from the idea of splitting a single follower base into multiple segments. END in this context is an abbreviation for the word 'END, ' which indicates the conclusion of the strategy.