Software MKT. CATEGORY is a four-letter acronym for the job title of Software Marketing CATEGORY. This position involves managing the marketing of software products, including developing strategies to promote the products, creating promotional materials, and overseeing the implementation of marketing campaigns. The person in this role must have a strong understanding of the software industry and be able to identify trends and opportunities for growth. They must also be able to work with other departments to ensure that the marketing efforts are successful.