The term 'SMOKES!' can refer to a variety of different smoking products. The four letter word 'HOLY' is likely referring to HOLY Smokes, which is a slang term for cigarettes. The four letter word 'CIGS' is likely referring to cigars, which are cylindrical tobacco products that are usually wrapped in tobacco leaves. The six letter word 'CIGARS' is also referring to cigars, but with an extra letter. Finally, the ten letter word 'CIGARETTES' is referring to cigarettes, which are thin, cylindrical tobacco products that are wrapped in paper.