Smirnoff is a popular vodka brand, and its main rivals in the market are Absolut, Skyy, Skol, and Stoli. Absolut is a Swedish vodka brand that has been around since 1979, and it is known for its iconic bottle shape. Skyy is an American vodka brand that was founded in 1992, and it is known for its smooth taste. Skol is a Brazilian vodka brand that was launched in 2002, and it is known for its affordability. Lastly, Stoli is a Russian vodka brand that has been around since 1938, and it is known for its high-quality ingredients.