A slogan writer, also known as an ADMAN, is a professional who specializes in creating catchy phrases and slogans for advertising campaigns. They are responsible for coming up with creative ideas that will help to promote a product or service, and must be able to think outside the box in order to come up with unique and memorable slogans. The job requires a great deal of creativity and knowledge of the target audience, as well as an understanding of the product or service being advertised.