A SLOGAN or MOTTO is a phrase that is used to express a certain sentiment or idea. It is often used in advertising and marketing campaigns, as well as in political contexts. The term 'SLOGAN' is derived from the Scottish Gaelic sluagh-ghairm, which means 'battle cry.' The term 'MOTTO' is derived from the Latin muttum, which means 'WORD' or 'SENTENCE.' The five letter solution for this crossword puzzle is 'MOTTO, ' which is a concise phrase that expresses a sentiment or idea.