The term SKIP BUTTON PIONEER is related to the company TiVo, which is a four-letter word. TiVo is a digital video recorder that allows users to record television programs and store them for later viewing. It was the first company to introduce the concept of a 'skip button, ' which allows viewers to quickly jump ahead in a program or skip commercials. This feature has become commonplace in modern television technology, and TiVo is credited as the pioneer of this innovation.