Service rewards are a type of incentive program that businesses use to reward employees for their hard work and dedication. The term SERVICE REWARDS can be broken down into two parts: SERVICE, which is defined as an act of helpful activity, and REWARDS, which are given in recognition of SERVICE, effort, or achievement. The crossword solution for SERVICE is TIPS, which stands for 'To Insure Prompt SERVICE'. This phrase is often used in the hospitality industry to encourage customers to leave a gratuity for good SERVICE.