The term 'SEE-THROUGH BRAND' can be solved by the crossword solution SARAN, which is a brand of plastic wrap. Saran is a trademarked brand of polyvinylidene chloride (PVDC) film that is used to cover food and other items for storage. It is also used to line containers to prevent food from coming into contact with other materials. Saran was first introduced in 1949 and is now owned by SC Johnson & Son, Inc.