The term 'Samsung Rival' refers to two major electronics companies, AIWA and SONY. AIWA is a Japanese consumer electronics company founded in 1951, while SONY is a multinational conglomerate corporation founded in 1946. Both companies are well-known for their audio and video products, such as televisions, radios, and speakers. They have been rivals in the electronics industry for many years, competing for market share and technological advancements.