The crossword solution for S.O.S RIVAL is BRILLO, a 6-letter word. BRILLO is a brand of scouring pads and steel wool pads manufactured by the American company, Armaly Brands. The product was first introduced in 1913 and is now sold in more than 50 countries around the world. BRILLO is often used as a generic term for any type of scouring pad or steel wool pad. It is also used as a rival to other brands of scouring pads, such as SOS pads.