The term 'RUBS THE RIGHT WAY?' can be answered by three crossword solutions: ROLFS (5 letters), PETS (4 letters), and MASSAGES (8 letters). Rolfs are a type of alternative medicine developed by Dr. Ida P. Rolf in the 1950s, which uses manipulation and movement to improve posture and balance. Pets are animals kept as companions, often providing emotional support and comfort to their owners. MASSAGES are a form of therapy that involves the manipulation of soft tissue to reduce stress and tension, and to promote relaxation.