Roll the TAPE is a phrase used to describe the process of recording audio or video onto a magnetic TAPE. It is a common phrase used in the media and entertainment industry, as well as in other fields such as broadcasting and archiving. The phrase is often used to refer to the process of transferring audio or video from one medium to another, such as from a digital format to an analog format. The phrase is also used to refer to the process of editing audio or video recordings.