Rosie the Riveter was an iconic figure of World War II, representing the women who worked in factories and shipyards during the war. She was a symbol of female empowerment and patriotism, and her image has become an enduring part of American culture. Rosie the Riveter was a fictional character created to represent the real-life women who worked in factories and shipyards during the war, often taking on traditionally male roles. The phrase 'We Can Do It!' was popularized by a poster featuring Rosie the Riveter, and it has become a rallying cry for feminists and other activists.