The term 'REEL HOLDER' can be broken down into two words, 'REEL' and 'HOLDER'. A REEL is a cylindrical device used for winding and storing items such as film, tape, rope, or cable. A HOLDER is an object that is used to store or contain something. Therefore, a REEL HOLDER is an object that is used to store and contain items that are wound on a REEL. The crossword solution for the term 'REEL HOLDER' is 'ROD', which is a long, thin, straight object that is used for many purposes, including fishing.