The term RCA rival refers to four major electronics companies that compete with RCA in the consumer electronics market. These companies are Sony, Toshiba, Sanyo, and Hitachi. Sony is a Japanese multinational conglomerate corporation that manufactures consumer electronics, video games, and entertainment products. Toshiba is a Japanese multinational conglomerate corporation that produces consumer electronics, home appliances, and medical equipment. Sanyo is a Japanese consumer electronics company that produces audio and video equipment, home appliances, and telecommunications products. Finally, Hitachi is a Japanese multinational conglomerate corporation that produces consumer electronics, industrial products, and services.