Ray of the Kinks is a reference to Ray DAVIES, the lead singer and songwriter of the British rock band The Kinks. He was born in London in 1944 and has been an influential figure in the music industry since the 1960s. He is known for his witty and often dark lyrics, as well as his unique vocal style. He has written some of the most iconic songs in rock history, such as 'You Really Got Me' and 'Lola'. He has also released several solo albums and continues to tour and perform today.