The term 'rate highly' can be expressed in a variety of ways. The crossword solutions for this term are VALUE (5 letters), ADMIRE (6 letters), EXALT (5 letters), and ESTEEM (6 letters). To VALUE something is to assign it worth or importance, while admiring something is to regard it with respect and approval. Exalting something is to praise it highly, and esteeming something is to regard it with respect and admiration. All of these words imply that the subject is being held in high regard.