The term 'Pursuit of Pleasure' is often associated with the philosophical concept of HEDONISM, which is defined as the pursuit of pleasure and self-gratification. HEDONISM is a school of thought that advocates for the pursuit of pleasure as the highest good and the only intrinsic good. It is based on the idea that pleasure is the only thing that is truly desirable and that pain should be avoided. HEDONISM is often seen as a form of ethical egoism, as it focuses on the individual's own pleasure and satisfaction.