Purchases at Ollivanders, in the fantasy world of Harry Potter, are WANDS. Ollivanders is a shop located in Diagon Alley, a hidden street in London, England. It is owned by Mr. Ollivander and is the premier wand shop in the wizarding world. WANDS are magical objects used by wizards and witches to cast spells and perform other magical feats. Ollivanders is known for its wide selection of WANDS made from various materials, such as dragon heartstring, phoenix feather, and unicorn hair.