Puma is a major sportswear and lifestyle brand, and its main rivals are Avia, Asics, Nike, ADIDAS, and Reebok. Avia is a footwear and apparel company founded in 1979, while Asics is a Japanese multinational corporation that produces sports equipment and apparel. Nike is an American multinational corporation that designs, develops, and manufactures footwear, apparel, and accessories. ADIDAS is a German multinational corporation that designs and manufactures shoes, clothing, and accessories. Finally, Reebok is an American-inspired global brand that creates and markets sports and lifestyle products. All of these companies compete with Puma in the sportswear and lifestyle market.