Publicity ploys are strategies used by companies or organizations to gain public attention and recognition. One such ploy is the use of STUNTS, which are often high-profile events designed to generate media coverage. STUNTS can range from elaborate publicity STUNTS such as skywriting or celebrity appearances to more subtle tactics such as product placement. Regardless of the type of stunt, the goal is always to draw attention to the company or organization in order to increase awareness and build brand loyalty.