A Publicity Person is someone who works to promote a product, service, or person. An AGENT is someone who acts on behalf of another person or organization, usually in a business context. A PA, or Personal Assistant, is someone who assists a more senior person with their daily tasks. A PRMAN, or Public Relations Manager, is someone who is responsible for managing the public image of an organization or individual. Finally, a PUBLICIST is someone who works to create and maintain a positive public image for a person or organization.