Publicity' is a term used to describe the promotion of a product, service, or idea. It can be achieved through various methods such as ADVERTISEMENT, plugging, BALLYHOO, COMMUNICATION, mentioning, BROADCASTING, ANNOUNCEMENT, puffing, COMMERCIAL, INK, FAME, HYPE, ECLAT, PRESS, FANFARE, reclame, EXPOSURE, and SPOTLIGHT. ADVERTISEMENT is a form of publicizing a product, service, or idea through paid media, while plugging is a more informal way of promoting something. BALLYHOO is an exaggerated form of advertising that is used to draw attention to a product, service, or idea. COMMUNICATION is the exchange of information between two or more people, while mentioning is a way of bringing something to someone's attention. BROADCASTING is the transmission of audio or video signals over a distance, while an ANNOUNCEMENT is a formal declaration of something. Puffing is a form of exaggeration used to promote a product, service, or idea, while a COMMERCIAL is an ADVERTISEMENT for a product or service. INK is a form of publicity that involves writing about a product, service, or idea in newspapers or magazines. FAME is the state of being well-known, while HYPE is an excessive amount of publicity or promotion. ECLAT is a brilliant display of success or achievement, while PRESS is the collective term for journalists and media workers. FANFARE is a loud and showy display of celebration, while reclame is a French term for publicity. EXPOSURE is the act of making something known to the public, while SPOTLIGHT is a focused beam of light used to draw attention to something.