Publicising is a marketing strategy that involves the use of various methods to promote a product, service, or idea. It includes activities such as ADVERTISING, PROMOTION, and publicity. ADVERTISING is the process of creating and placing ads in various media outlets to reach potential customers. PROMOTION is the process of creating incentives and campaigns to encourage people to purchase a product or service. Publicity is the process of creating awareness about a product or service through press releases, interviews, and other forms of media coverage. All of these activities are used to create a positive image for a company or product and to increase sales.