Public Persona is a term used to describe the public IMAGE of an individual or organization. It is composed of three elements: IMAGE, FACE, and TILES. IMAGE refers to the visual representation of the individual or organization, such as a logo or photograph. FACE is the physical representation of the individual or organization, such as a spokesperson or celebrity. TILES are the words and phrases associated with the individual or organization, such as a slogan or catchphrase. Together, these three elements create a public persona that can be used to influence public opinion.