Public Image is the perception of an individual, group, or organization by the public. PERSONA is a person's public image or personality, as presented to and perceived by others. REP is short for reputation, which is the beliefs or opinions that are generally held about someone or something. LTD is short for Limited, which is a company structure that limits the liability of its owners. Together, these terms refer to the public image of an individual, group, or organization, which is composed of their PERSONA, reputation, and limited liability.