Pruritic feeling is a medical term used to describe an itchy sensation on the skin. It is commonly referred to as 'ITCH' and is caused by irritation of the nerve endings in the skin. The term is derived from the Latin word prurire, which means 'to ITCH'. Pruritic feeling can be caused by a variety of factors, including allergies, infections, and skin conditions such as eczema. Treatment for pruritic feeling typically involves topical medications, antihistamines, and lifestyle changes.