Prurience is a term used to describe an intense sexual desire or craving. It is often associated with LUST, which is defined as a strong feeling of sexual desire. ITCH is another word for a strong urge or craving, and in this case it is used to describe a strong sexual urge. LEWDNESS is a term used to describe behavior that is considered indecent or offensive, and it is often associated with prurience. All three words are related to the concept of prurience, which is an intense sexual desire or craving.