The term 'promotional phrase' is often used to refer to a catchy phrase or SLOGAN that is used to advertise a product, service, or company. A promotional phrase is typically short and memorable, and is designed to draw attention to the product or service being promoted. The crossword solution for this term is 'SLOGAN, ' which is a phrase that is used to represent a company or product in an advertising campaign. A SLOGAN is usually concise and memorable, and is intended to create a positive impression of the company or product.