Promotional items are products or services that are used to advertise a company, brand, or product. A GIVEAWAY is an item that is given away for free to promote a company or product. A demo is a demonstration of a product or service, usually given away for free, to show potential customers the features and benefits of the product or service. A tie-in is a promotional item that is related to a movie, television show, or other media property, and is used to increase awareness of the property. All of these promotional items are used to increase brand recognition and create a positive association with the company or product.