The term 'promotes heavily' can be summarized by two crossword solutions: 'pushes' (6 letters) and 'HYPES' (5 letters). Pushing is a marketing strategy that involves actively encouraging customers to purchase a product or service. Hype is a form of promotion that relies on exaggerated claims and enthusiastic language to create excitement about a product or service. Both pushing and hyping are used to increase sales and create a positive public image for a company.