Promote Excessively can be summarized as HYPE, which is an acronym for 'Help Your Product Excel'. It is a marketing strategy that involves creating a buzz around a product or service in order to increase its visibility and sales. This is usually done through advertising campaigns, social media, and other forms of promotion. The goal of this strategy is to create a sense of urgency and excitement around the product or service, so that potential customers are more likely to purchase it.