Promo Overkill is a term used to describe the excessive use of promotional materials or activities to promote a product or service. It is often seen as an ineffective way to market, as it can lead to customer fatigue and a lack of interest in the product or service being promoted. HYPE is a four-letter word that is often used in conjunction with Promo Overkill, as it is a form of promotion that relies heavily on creating excitement and enthusiasm for a product or service.