Flo is the Progressive Insurance Spokesperson, a role she has held since 2008. Flo is portrayed by actress and comedian Stephanie Courtney, who is best known for her work on MADtv. Flo is a recognizable character in the insurance industry, appearing in television commercials, radio ads, and other forms of advertising. Flo is known for her upbeat attitude and friendly demeanor, which has helped to make Progressive Insurance a household name.