Product placements are a form of advertising in which a company pays to have its product featured in a movie, television show, or other media. They are often subtle and can be difficult to spot, but they are an effective way for companies to get their products seen by a large audience. ADS (ADS) are another form of advertising, which are more overt and typically involve commercials or billboards. Both product placements and ADS are used to increase brand awareness and sales.