The crossword solution for the term PRODUCT NAME is BRAND, which is a five-letter word. Branding is an important part of marketing and is used to differentiate products from competitors. It is a way to create an identity for a product or service that customers can recognize and remember. Branding includes elements such as logos, slogans, and colors that are associated with a product or service. Branding helps to create loyalty and trust between customers and the company.