The term PRIZE ON 'THE BACHELOR' can be summarized as the ROSE given to the chosen contestant at the end of the show. The Bachelor is a popular American dating and relationship reality television series that has been airing since 2002. At the end of each season, the bachelor or bachelorette gives a ROSE to the contestant they have chosen to continue their relationship with. This ROSE is the prize on the show, symbolizing the start of a new relationship.