The term PRINTING FLOURISH refers to a type of font known as a serif font. Serif fonts are characterized by the small lines or strokes that extend from the edges of the characters. This type of font is often used in print media, such as newspapers and books, as it is easier to read than sans-serif fonts. The term PRINTING FLOURISH is used to describe the decorative elements of a serif font, such as the flourishes and swashes that give the font a more ornate look.