A press agent is a professional who works to promote a person, product, or organization. An IRONER is someone who irons clothes and other fabrics, using a flatiron to press them smooth. A flack is a slang term for a public relations specialist or press agent. A REPORTER is a person who collects, writes, and distributes news and other information. IRON is a metal that is used to make tools and other objects. A PUBLICIST is a person who promotes the public image of a person, product, or organization. PA stands for personal assistant, which is a person who assists a specific individual with tasks.