PR Concern is a term used in public relations and marketing to refer to the need to manage the public's perception of a company or organization. EXPOSURE, REP, and IMAGE are all components of PR Concern. EXPOSURE refers to the amount of publicity a company or organization receives, REP is short for reputation, and IMAGE is how the public perceives the company or organization. Together, these three components make up PR Concern, which is the practice of managing the public's perception of a company or organization.