Pop Art is an art movement that emerged in the 1950s and 1960s. It was a reaction to the traditional art movements of the time, such as DADA, which was a European avant-garde movement that began in the early 20th century. DADA was characterized by its use of absurdist and anti-rationalist techniques, such as collage and readymades. Pop Art, on the other hand, was characterized by its use of popular culture imagery and bright colors. It was a way for artists to comment on the consumer culture of the time.