The crossword solution for the term 'POLLS BIG NAME IN' is ROPER, a five-letter word. Roper is a well-known name in the field of public opinion polling. Founded in 1933, the Roper Center for Public Opinion Research is the world's leading archive of public opinion data. The center collects, preserves, and makes available survey data from around the world, providing researchers with access to a vast array of data sources. The Roper Center also provides training and resources to help researchers make the most of their data.