Political campaigns are organized efforts to influence the outcome of an election. They involve a variety of activities, such as fundraising, advertising, and canvassing. The two main components of a political campaign are BIDS and RACES. BIDS refer to the process of candidates declaring their intention to run for office, while RACES refer to the actual election process. Political campaigns are essential for democracy, as they provide citizens with the opportunity to make informed decisions about who should represent them in government.