Pokemon Go is a mobile app game developed by Niantic, Inc. and released in 2016. It quickly became a worldwide phenomenon, with millions of players around the world. The app combines augmented reality and GPS technology to allow players to capture, battle, and train virtual creatures, called Pokemon, which appear on device screens as though in the real world. The app has been described as an 'app CRAZE' and a 'FAD' due to its immense popularity.