The term PLUS FACTOR is defined by the crossword solutions ASSET (5 letters). An ASSET is something of value that can be owned or controlled to produce positive value. Assets are divided into two categories: tangible assets, such as land, buildings, and equipment; and intangible assets, such as intellectual property, copyrights, and trademarks. The plus factor of an ASSET is the added value it brings to a business or individual. It can be used to increase profits, reduce costs, or improve efficiency.